That’s becoming the popular phrase around Hollywood since everyone on the inside knows people are willing to flock in droves right now to anything that’s 3-D.  A 2-hour documentary about the invention of the paper clip could probably gross as much as your typical run of the mill romantic comedy if it was released in 3-D.

While casual moviegoers may not be wise to the driving force of 3-D: profit, the talented folks on the inside that make up the creative force behind the movies we love, are.  Folks like Joss Whedon and JJ Abrams have gone on the record with statements like, “When you put the glasses on, everything gets dim”, and “3-D technology does little to enhance a cinematic story”.

I wholeheartedly agree.  I think 3-D in movies, at least as implemented today, is nothing more than a parlor trick that hinders and in many cases blocks the creative shooting and production techniques used to convey the spirit of the feature to moviegoers.  Maybe that sounds old-fashioned, but in my opinion, movies have been 3-D since the beginning.  It’s called depth of field, and it’s controlled by what aperture the director chooses in a given shot, and what point within that plane is focused on.

Just say no to nerd glasses, higher ticket prices, and parlor tricks that are as old as the 3-D photograph. . cuz hey, we all now how well stereoscopes for 3-D photos caught on right?